/ The Purpose of Business from an Ethical Perspective

The purpose of any given business, from an ethical perspective, is defined by the business model upon which the business was developed.


The conventional business presents making a large profit as the only ethical purpose a business has, placing moral practice and environmental consideration in the back seat, as a lesser or even irrelevant function.

The sustainable business model responds to this approach with the attitude that economics, ethics, and ecology must stand together in order to achieve true success..