What is a Marketing Corporate Social Responsibility Report?

CSR reports can be prepared according to the interests of the intended reader. Marketing CSR reports are prepared to reach out to customers and investors.

When writing or reading a CSR report, pay special attention to the information included in the report. Consider what the organization's goal was in preparing the report. Corporate social responsibility reports are prepared for a number of reasons, so ask if the organization's goal is clear?. The reasons range from the desire for total transparency to the desire to put a positive spin on the organization, whether it is true or not.

Marketing corporate social responsibility reports are not, as of 2010, required by law. Some organizations prepare and distribute csr reports as marketing tools to expose ethical business practices to scrutiny in the spirit of complete transparency. Other organizations present prepare sustainability reports and engage in csr reporting as part of a marketing approach. The second group of organizations mentioned are presenting marketing corporate social responsibility reports.

Why Prepare a Marketing Corporate Social Responsibility Report?

Marketing corporate social responsibility reports are created with the goal of presenting positive information about the organization. Do not expect to find complete transparency and full disclosure in a csr report prepared as a marketing tool. Information related to corporate responsibility and ethics as well as green business practices will be included. The absence of controversial information may be the only tip-off that the report in question is a marketing csr report.

What is Included in a Marketing Social Responsibility Report?

Marketing social responsibility reports begin with the same information included in any csr report.

• The organization's directory information should lead each csr report regardless of the format used to present the report.
• The organization's stance on social corporate responsibility will usually be described with some length in a marketing csr report.
• The report should then provide a description of ethical business practices initiated by the organization.
• Organizational plans for expanding social responsibility programs, as well as an overview of plans already in process should, ideally, close the report.
• Missing from the report is anything that casts a less-than-favorable light on the organization. Examples are: numbers that include a disproportionate number of male to female employees, citations against the organization for safety violations, or problems related to non-sustainable business practices will normally be avoided.

How are Marketing Corporate Social Responsibility Reports Presented?

Marketing corporate social responsibility reports can, and should, be presented in the manner most relevant to organizational stakeholders. This is where organization leaders with a strong knowledge of customers and investors will benefit the most.

If most of the organization's stakeholders are frequent Internet users, an online csr report will be the quickest and most effective way to reach them. If most of the stakeholders prefer face-to-face interaction, brochures or mailings will be the most effective presentation venue. Most organizations will benefit from providing a combination of digital and printed reports.